That might be a question that you may find asking yourself when you’ve seen many of your neighbors sell their homes in under a month and yours has been sitting on the market for over 5 months with no activity.
You should consider asking yourself the following questions. If you find yourself agreeing with any one of them, you may have to re-consider your home selling efforts.
1. Would you pay what you’re asking for your home? This might sound like a silly question, but I’ve had sellers say to me that they think that the market value of their house is $500,000, yet when I ask if they would pay that amount for their home, they answer no. Sellers will sometimes base their price expectations on what blood, sweat and tears they have vested in the home. A home buyer is not going to appreciate many of the personalized and customized enhancements that you love about your home. The key here is to understand that not everyone places the same values on specific improvements that you may. Separate emotions from the business of buying and selling homes.
2. Are you trying to avoid being low-balled? The true value of a home is dictated by what the market will bear. Ask anyone in California, Florida or Arizona, a home that was worth $1 million six years ago is probably only worth about half of that today. The real estate market swings up and down, more so in some markets than in others. Locally, in the Austin real estate market, we have not seen the huge swings in property values that many other parts of the country have due to our modest appreciation rates and stable economy. The key here is to have a realistic conversation with your Realtor so as to set your expectations to meet the market and to try and turn an offer that you consider to be unreasonable into an offer that you can live with.
3. Are you sabotaging your own efforts? This may sound like another silly question, but sometimes sellers may be hurting their chances of selling their home by being too restrictive with showings, not taking the advice to de-clutter and stage their homes or by not making their home feel inviting to others. You may ask yourself, “how can I make my home more inviting to prospective buyers?” Some examples would be to de-personalize your home. Everyone is proud of their family photos, but you want the buyers to imagine themselves making your home theirs rather than making them feel that they are imposing on your personal space. Foul odors caused by pets, smoking or lack of general housekeeping are sure to kill your chances to entice a buyer to make an offer your home. The key here is to be as flexible as possible with accommodating showings and to follow your Realtor’s advice as to the presentation of your home.
4. You may have picked the wrong Realtor? Contrary to popular beliefs, not all Realtors are the same. Most possess common abilities in filling out paperwork and following the rules and procedures regulated by the Austin Board of Realtors and Texas Real Estate Commission, but that’s where the commonalities end. In today’s highly competitive market, the key to getting your home sold quickly and at the maximum sales price is EXPOSURE. Just because a Realtor has been selling homes for 20+ years doesn’t necessarily mean that he or she is going to do the best job. Times have changed as has the real estate market. Marketing efforts that may have worked 10, 5 or even 2 years ago may not be as effective or in some cases may even hinder the efforts to get your home sold. It’s much like a mechanic that may have decades of automotive repair experience that suddenly finds himself without the computer diagnostic equipment necessary to repair today’s cars. In choosing a Realtor, you want to make sure that the Realtor is utilizing all of the latest technologies, including professional pictures and virtual tours, full color printed materials and interactive marketing and communication systems to keep you involved and informed. Though some may not want to admit it, channels of communication have evolved to include Facebook, Twitter, Linked In, YouTube, Google and many other online media channels to effectively market your home to online buyers. An important statistic to keep in mind is that according to the National Association of Realtors, over 90% of all homebuyers begin their home search on the internet. If your Realtor’s web presence is virtually unknown or if the online presentation of your home looks amateurish, then your listing will fail to make the necessary impression on perspective buyers. The key here is to work with a Realtor that is current with not only with the real estate market, but with the marketing technologies that will give your home the opportunity to be seen and impress buyers.
Selling a home can sometimes feel like an emotional roller coaster. By asking yourself these simple questions and being truthful with your answers, you’ll be able to make the necessary adjustments to go from selling to SOLD!
For more guides on effective selling your home or what questions to ask your next Realtor, visit my Austin Real Estate site at http://www.romeom.com/ .
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