This is the challenge that you’re faced with when you’re an Austin Realtor and you’re competing with 9,000 other local Realtors for the same client pool. With the evolution of social media such as Facebook and Twitter, businesses, including Realtors are scrambling to take advantage of these “free” online tools to stay in contact with current clients as well as to try and attract new ones. Social media has quickly become the mainstream method of communication with 20 to 40 year olds. In fact, in a recent article, many were surprised to see that Facebook had more web traffic than even Google. The only issue with social media versus more traditional media such as television and radio is answering the question of how long will social media be fashionable? It wasn’t too long ago that MySpace was the internet’s darling. I know of several people and businesses that spent so much time developing their MySpace pages that once the site lost the internet’s favor, all of those efforts went by the waste side. Though there is no cost involved with setting up a Facebook account, it certainly isn’t “free”. You can literally get sucked into spending countless hours loading widgets, updating your status, checking out your friend’s status, their friend’s photos, planting virtual crops, watering other’s crops and even sending out “virtual” gifts. With all of the tools at your disposal, it’s difficult to not bombard your audience with so much real estate information that after a while, people start to tune you out because they think that all you ever talk about is real estate. That’s where being balanced about what you post, how often you post and what you post about comes into play. As a Realtor, I’m constantly in business mode, but I want others to know that I do have a life and interests outside of real estate. After all, social media should be sociable right?
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