As an Austin Realtor I hear this promise at least 3 times a week from different telemarketers calling me to GUARANTEE that my website will be found on the first page of Google's organic search results for a low monthly fee or a one-time up-front charge. Most often than not, they leave out the fact that it may take years or maybe even never before that goal is realized. What might you ask; does this have to do with Austin real estate? The truth of the matter is that the more importance Google places on a website, the more likely users are bound to find it when searching for key terms such as homes for sale in Austin Texas or who is the best Austin Realtor? In terms of exposure for real estate listings, more potential buyers will view the featured listings on my website and will be more likely to view the pictures and virtual tours if Google likes my site and puts it on the first page of its search results.
The real estate market in Austin is highly competitive. With over 8,000 licensed Realtors in Austin, each with a website and in most cases, multiple websites, trying to dominate Google rankings along with Yahoo and Bing can be a full time job. Knowing that currently 70% of all internet users use Google as their primary search engine makes online search engine optimization (SEO) to be more geared toward making Google happy with your site to appear on the coveted "first page of Google". Most of these companies that offer these guarantees of putting your web site on the first page of Google are either trying to sell you paid advertisement space or pay per click as it is commonly known or they are utilizing "Black Hat" techniques which will only yield short term results and may ultimately get you banned from Google altogether, commonly known as the "kiss of death" in SEO terminology. Even worse, some of these companies are located overseas and are trying to obtain your personal financial information to steal your identity. Definitely, the old adage "if it sounds too good to be true, then it probably is" rings as a truism in this situation.
As I mentioned before, competition in the Austin real estate market is extremely fierce. Only a steady stream of relevant information on your website, useful blog posts, timely Twitter tweets and interesting Facebook posts will gain you any favor with Google so that you may one day find yourself on the first page of Google!
For more Austin Real Estate information visit my Austin Realtor site.
